Matt Halloran is the Co-Founder & CRO of ProudMouth. Matt Halloran and Kirk Lowe co-founded ProudMouth to help you sell less and advise more by amplifying your influence over a growing audience of magnetically attracted fans who’ll chase you down instead.
To date, their team has produced over 4,000 podcast episodes and over 50,000 social media posts in one of the most highly regulated industries––financial services.
A former business and life coach to top advisors, Matt has helped advisors understand how to create trust and build rapport before they’ve ever even met a prospect or center of influence.
Matt has combined his extensive knowledge and expertise in business and coaching with one of his passions: podcasting. Matt has hosted and been on over 1,000 podcasts.
He’s also the host of ProudMouth’s podcasts, the “Top Advisor Marketing Podcast”, where he shares marketing strategies tailored for advisors and connects with top industry leaders, and “Be Your Own Loud,” which features amazing people who’ve gained influence by being unapologetically themselves.
Listen in for some great takeaways about how you can be your own loud and magnetically attract fans to your business. Who doesn’t want that?
You will want to hear this episode if you are interested in…
- Learn more about Matt Halloran and ProudMouth [3:40]
- What Matt attributes the success of his partnership to [5:24]
- Why they named the company “ProudMouth” [8:31]
- Why podcasting is an effective marketing tool [11:30]
- The best way to ensure your podcast is shareable [13:49]
- How to find the right guests for your podcast [16:42]
- Matt shares their #1 success story [19:25]
- How to start a podcast (and stop overthinking it) [22:24]
- Why great marketing takes time [27:50]
- If you are yourself, you have no competition [31:40]
- What Matt did today that put him in the mindset for success [34:35]
Learn more about Matt Halloran and ProudMouth
Matt runs the largest podcasting company for financial services professionals in North America. Matt and Kirk started the company five years ago with the ultimate goal of helping financial advisors get their voices into the marketplace and provide financial education to the masses. That’s the power of podcasting.
They went through a rebranding process and changed their messaging to “Be your own loud. Rise above the noise. Be proud of what you have to say.” They are known as a podcasting company who help accelerate advisors from talking with skeptics to working with fans.
Matt’s partner, Kirk, is a genius with marketing, branding, and design and he’s unbelievably detail-oriented. Kirk needed someone who could be the face of the company who could create copious amounts of content and build their system.
Why podcasting is an effective marketing tool
Podcasting allows people to get to know who you are, what you do, and what makes you unique when it’s convenient for them. If you sell your expertise for a living, people want to know what you know. They want to know you. And if people want to know what it’s like to work with you and your firm, they’ll listen to your show. People come in ready to do business with you because you made it easy to get to know you.
But how can you help your podcast gain traction? Matt emphasizes that one of the best things people don’t do—but should—is send their podcast to everyone they know. Ask for feedback. Get people to engage.
The second thing you need to do is turn your podcast into micro-content. You should take your long-form piece of content and chop it up into smaller pieces of content. Share it with a CTA like “Listen to the show” or “Subscribe now!”
Why great marketing takes time
It takes 18–24 months to see net new business—but that doesn’t mean there isn’t an ROI. According to Matt, there are 5 main ROIs of podcasting:
- The content itself has value. You’re sharing actionable information with your clients and listeners.
- Podcasting is an unbelievable client communication tool. It’s a great way to deepen relationships.
- It’s easier to refer someone to a podcast than it is to call someone. People always prefer to text.
- You are going to get more referrals from existing relationships in your center of influence with a podcast.
- If you do the first four things, you will get new business.
Matt’s company has produced 7,000 episodes, averaging over 150 a month. Many clients heard about ProudMouth through their podcast (or from being a guest on a podcast). Podcasting is a long-term and effective marketing strategy.
Be Your Own Loud: If you are yourself, you have no competition
Matt implores you to stop trying to be someone else. Stop trying to chase someone else’s dreams. Just figure out what you want. He acknowledges that it can be difficult, especially because we are being told that we need to project a certain image. But it IS important to listen to yourself. It is the greatest gift you can give yourself. When Matt and Kirk developed ProudMouth, they decided to unapologetically be themselves. It makes it far easier to build relationships and grow your business.
How do you find the right guests for your podcast? Listen to the whole episode to learn more!
Resources & People Mentioned
Connect with Matt Halloran
Bio
Matt Halloran is the Co-Founder & CRO of ProudMouth. Imagine what your business would be like if you didn’t have to chase prospects!
Matt Halloran and Kirk Lowe co-founded ProudMouth to help you sell less and advise
more by amplifying your influence over a growing audience of magnetically
attracted fans who’ll chase you down instead.
To date, their team has produced over 4,000 podcast episodes and over 50,000 social media posts in one of the most highly regulated industries––financial services.
A former business and life coach to top advisors, Matt has helped advisors understand how to create trust and build rapport before they’ve ever even met a prospect or center of influence.
Matt has studied the way people communicate for over 20 years and has been featured in The Wall Street Journal as an expert in digital communication. He is also an author of “The Social Media Handbook for Financial Advisors” –– the first social media book dedicated to financial services!
He has now combined his extensive knowledge and expertise in business and coaching with one of his passions: podcasting. Matt has hosted and been on over 1,000 podcasts. He’s also the host of ProudMouth’s podcasts, the Top Advisor Marketing Podcast, where he shares marketing strategies tailored for advisors and connects with top industry leaders.
Another one of Matt’s shows, Be Your Own Loud, features amazing people who’ve gained influence by being unapologetically themselves.
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