Mitlin Money Mindset®
The Art of Financial Branding with Josh Passler #203
Key Takeaways
- Josh's background and transition from financial advisor to founding FinArt.
- The role color psychology plays in branding and marketing.
- The creative process and collaboration with designers to build or strengthen a brand.
- Processes that help align a firm's brand identity with its core values.
- The differences between a brand refresh and a complete rebrand.
Meet the Guest
Josh Passler
After eight years in the industry, Josh Passler discovered the RIA community and found an innovative way to connect with financial planners—by drawing them as cartoons. As he continued to network, Josh realized that FinArt could evolve into a business, which came to be thefinartist.com.
His dream is to develop content that allows advisors to explain financial concepts in a fun and engaging manner while also creating materials that help the public better understand the financial world.
When he's not creating art, Josh enjoys spending time with his wife, Michelle, particularly through travel.
Show Notes
Did you know that the color blue is often associated with trust and security?
In the world of financial branding, understanding design and color psychology can make all the difference.
Join Larry Sprung as he speaks with Josh Passler, the “FinArtist”, to talk about his extraordinary journey from financial advisor to entrepreneur, using art as a networking and branding tool in the financial industry. Josh sheds light on how FinArt started as a side project, evolved into a full-fledged business focusing on brand identity, and how color and design psychology can transform a firm’s image. You’ll gain insights into the entrepreneurial spirit, branding essentials, and the impact of visual elements on brand perception.
Resources
Learn more about Larry Sprung's book, "Financial Planning Made Personal."
About the Podcast
Welcome to Mitlin Money Mindset®️! With your host, Larry Sprung, CFP®️, Founder and Wealth Advisor at Mitlin Financial Inc®️. With over 20 years of experience as an entrepreneur in the financial services industry, Larry thrives to help you achieve your goals while finding JOY in the journey.
Each week, he’ll go deep with engaging guests who provide tangible takeaways and a whole lot of JOY along the way. Here, we don’t just talk about money; we celebrate it as a catalyst for JOY and possibility. Whether you’re saving for the future, planning your next big adventure, or just looking to add some spark to your daily money management, you’re in the right place.
We hope you enJOY these conversations as much as Larry enJOYed having them. And remember to ask yourself, what did you do today that brought you joy?®️